RMG name dropped in merger with JWT
By Claire Billings, campaignlive.co.uk, Thursday, 16 July 2009 07:00AM
LONDON - WPP is to merge RMG into JWT in a bid to create a global integrated network across advertising, digital and direct.
The plans, which were finalised at a global board meeting last week, will see the global direct marketing brand RMG disappear. The network is now looking to make acquisitions in the digital space.
Under the new structure, the two companies will have the same P&L, with regional offices reporting up to a combined global management.
The London office will be headed by the incoming chief executive, Guy Hayward (Campaign, 3 July). The new global business will officially launch on 1 January.
David Eastman, JWT’s worldwide director of digital, said: For JWT, this move is about unification. It’s about thinking and delivering as one organisation across channels and markets.
The restructure has led to the departure of several senior RMG staff. Tim Hipperson, the chief executive in London, is the latest to go, after the global CEO, Philip Greenfield, and Mark Miller, the North American CEO.
This article was first published on campaignlive.co.uk
- ZenithOptimedia hires Tim Hipperson to succeed Gerry Boyle
- JWT London launches provocative domestic violence campaign
- JWT London creates mock dating website for Ray Winstone film
- WPP says 2010 to be flat as profits fall 47% in first half
- PHD's Lindsay Weedon joins WPP as Maxus UK CEO
- WPP stock tumbles by 7 per cent
- Guy Hayward tipped for JWT CEO
- JWT snatches Microsoft's Office US ad account from McCann Erickson
- John Hegarty and Bob Scarpelli star in charity viral ad
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Graphic Designer CitNOW £25,000-£35 000pa, Wokingham, Berkshire
- Senior Account Director or Group Account Director, Social / Digital, £60k - £70k, Old Street Agency MODA consult up to £70k + excellent benefits, Central London, Old Street
- Agency Candidates Required Michael Page Digital GBP25000 - GBP50000 per annum, Guildford
- Blippar connects disjointed families, says MEC executive
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Polycell gets cheeky in crack-filler campaign
- Initiative scoops Amazon global media business
- Marks & Spencer loses AdWords battle to Interflora
Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.