campaignlive.co.uk, Thursday, 09 July 2009 06:00AM
View our picture gallery above.
See the full feature, with lowdowns of all these creatives in this week's Campaign magazine.
Adam Chiappe & Matt Saunby
Abbott Mead Vickers BBDO
Favourite ad: "We haven't made it yet"
Sam Oliver & Shishir Patel
Favourite ad: VW 'nightdrive'
Favourite ad: Honda 'grrr'
Rob Potts & Andy Jex
Saatchi & Saatchi
Favourite ad: Radio 1Xtra 'street music'
Simon Labbett & David Gamble
Favourite ad: Guinness' first ever website
Matt Doman & Ian Heartfield
Beattie McGuinness Bungay
Favourite ad: Guinness 'noitulove'
Chris Bovill & John Allison
Favourite ad: Skoda 'cake'
Ben Tollett & Emer Stamp
Adam & Eve
Favourite ad: "We don't have a favourite"
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.