By Kate Nettleton, campaignlive.co.uk, Tuesday, 05 May 2009 03:30PM
The report, by Damian O'Neil, features a meerkat breeder explaining that he had recently had a visit from a woman seeking advice on how to care for the animals after purchasing two as pets at £500 per animal.
Referencing VCCP's Russian meerkat Aleksandr Orlov as the cause for the surge in popularity of the animal, the report goes on to explain that they are not suitable as indoor pets.
A Russian voiceover explains: "I am a meerkat. Do not confuse me with a hamster. Keep me as a pet and I will destroy your home."
The video report also features a couple who describe themselves as being "addicted" to the animal after seeing the ad featuring Aleksandr.
This article was first published on campaignlive.co.uk
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.