By Joe Thomas, marketingmagazine.co.uk, Monday, 02 March 2009 12:55PM
Iris will handle brand strategy, creative and activation activity with a new campaign targeting ‘earth friendly enthusiasts' comprising of press ads, digital, retail activation and sales promotion going live in the spring. The aim of the campaign is to generate trial and encourage frequent purchase of the Californian wine, which is one of two ethically focused products under the Brown-Forman umbrella.
Last year total sale of wine in the off-trade increased by 3.9% in the UK according to Nielsen.
This article was first published on marketingmagazine.co.uk
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.