Rooney "nutmegged" by teenager in Nike viral
By Kate Nettleton, Campaign, Tuesday, 17 February 2009 03:45PM
LONDON - Wieden & Kennedy has seeded a viral teaser for its new Nike 5 campaign, featuring a teenage kid "nutmegging" Wayne Rooney.
Rooney... Nike viral
The short film, shot as if it was captured using a mobile phone, sees Rooney and Rio Ferdinand playing a five-a-side match with some teenage kids.
When one of the youngsters nutmegs Rooney, kicking the ball between his legs, Ferdinand breaks out in uncontrollable laughter.
The 30-second film, which acts as a teaser for the Nike 5 campaign set to break next week, ends with the strap line "show Your 5" and drives viewers to the Nikefootball.com website.
Nike 5 is a nationwide, Nike-backed five-a-side football tournament that will launch on February 20.
This article was first published on Campaign
Additional Information
Campaign Jobs
- planning Director Twist Recruitment £80000 - £100000 per annum, London
- Digital Account Manager [Beauty Account] - Excellent London Agency - to £30k Fill Recruitment Ltd to £30k + great benefits, Central London
- Account Manager - Superb Central London Agency - to £30k Fill Recruitment Ltd to £30k, Central London
- Trading Sales Mnager, major RTB platform Ultimate Asset £40000 - £50000 per annum + +20-30k bonus, London
- Agency digital trading desk Account Manager Ultimate Asset £40000 - £50000 per annum + agency bens, London
Most viewed
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Jaguar readies global campaign for F-Type launch
- Blippar connects disjointed families, says MEC executive
Most commented
-
What we can all learn from how Daft Punk won the web
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.
