VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
AMV produces ad lauding Smart car efficiency
By Staff, Campaign, Monday, 16 February 2009 08:30AM
LONDON - AMV BBDO has created an ad promoting the fuel-efficiency of the Smart car.
Smart car...ad by AMV BBDO
The ad shows the length of time between filling the tank and having to refill.
It opens on a man in a fuel station, filling his Smart car with petrol on a snowy day.
Following a time-lapse sequence, the same man returns to refill his car on a bright spring day.
This article was first published on Campaign
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Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
