By Staff, Campaign, Monday, 16 February 2009 08:30AM
The ad shows the length of time between filling the tank and having to refill.
It opens on a man in a fuel station, filling his Smart car with petrol on a snowy day.
Following a time-lapse sequence, the same man returns to refill his car on a bright spring day.
This article was first published on Campaign
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.