Media: TalkSPORT in Betfred deal

Marketing, Tuesday, 11 November 2008 12:00AM

Commercial radio station talkSPORT has signed up online and high-street bookmaker Betfred as the official betting and gaming partner of its digital magazine.

Launched in July this year, talkSPORT Magazine is a free weekly online publication with a circulation of more than 152,000.

Betfred will provide readers with the latest odds across a range of sports via a video stream. The magazine will also feature a 'scrolling odds ticker' that will change on a daily basis, as well as display ads.

Betfred will also become the official bookmaker to the station's Hawksbee & Jacobs weekly afternoon show.

This article was first published on Marketing

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