By Media Week, Media Week, Tuesday, 22 April 2008 12:00AM
The six-figure partnership, negotiated by Anthony Hogg, sponsorship and promotions executive at TalkSport, and David Vincent, MindShare Performance business director, features BP Ultimate sponsoring an on-air feature called BP Ultimate Performance of the Month. It will run during the Ian Wright and Adrian Durham afternoon show.
The show will be a weekly discussion to find the top performance across sporting and popular culture, culminating in listeners voting for who they think deserves the title.
This article was first published on Media Week
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