Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Campaign, Friday, 22 February 2008 12:00AM
Public holds the account for Sleepmasters
The table shows how regional agencies were holding up last year.
This article was first published on Campaign
For the past few decades, marketing has been dominated by a mass-media paradigm. During that time, we’ve defined the ‘best’ marketing as that which makes the most efficient use of broadcast media, and as a result, we’ve spent decades perfecting an approach that’s all about reducing the cost of interrupting people.
Read more on Social Brands: Part Five – Change is coming…