Campaign, Friday, 22 February 2008 12:00AM
The table shows how regional agencies were holding up last year.
This article was first published on Campaign
For the past few decades, marketing has been dominated by a mass-media paradigm. During that time, we’ve defined the ‘best’ marketing as that which makes the most efficient use of broadcast media, and as a result, we’ve spent decades perfecting an approach that’s all about reducing the cost of interrupting people.