Marketing, Thursday, 15 November 2001 12:00PM
Juice, the new electricity product launched jointly in July by
Npower and Greenpeace, is running an ad campaign through Ideas
This article was first published on Marketing
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.