By JOANNA WITT, Marketing, Thursday, 10 August 2000 12:00AM
Financial services group Clerical Medical is updating its image
with a pounds 4.5m consumer brand ad campaign based on a ’modern’ cleric
Created by Partners BDDH, the ads feature a professional married couple
in their 30s, Kate, a vicar, and Paul, a doctor. The couple are seen in
different scenarios faced daily by professionals, such as coping with
part-time working, to illustrate the range of products available to
consumers. The ads kick off on August 14 with a second burst planned for
November, and will be supported by a poster campaign. The Kate and Paul
characters will also feature on all product literature from the end of
September. Clerical Medical hopes they will become instantly
recognisable. Media is by Zenith.
This article was first published on Marketing
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