By Joanne Payne, brandrepublic.com, Tuesday, 01 May 2007 10:40AM
Finch has spent 12 months working with Magic's managing director Andria Vidler to create a multi-platform commercial strategy for the station; she will now also develop a new commercial strategy for the Kiss network.
As part of the strengthening of the Kiss local sales commercial strategy, Kelly Snook, currently station and commercial director for Kiss 105-108, is promoted to the role of sales director for the Kiss network.
Steve Parkinson, managing director of Kiss, said: "Kiss relaunched as an expanded network in September last year and has seen huge creativity and improvements in programming, branding and the way we interact with our listeners. We now want to improve Kiss' commercial strategy across the business."
"Alison has been an invaluable addition to the Magic team and Kelly has done a sterling job at Kiss 105-108. We now look forward to the contribution they will make as we look to strengthen the commercial proposition of the Kiss Network and how we can deliver the potential revenue prize of dominating London with Magic 105.4 and Kiss 100."
Prior to joining Emap, Finch was at GCap for several years and was responsible for a wide range of initiatives. These included driving increased revenues through multi-platform offerings, delivering a trade marketing campaign, and managing the profit and loss of the commercial division of Capital Radio's Interactive Division.
Finch said: "It's been an amazing 12 months at Magic and I'm looking forward to building a new, invigorated local sales commercial strategy for Kiss."
This article was first published on brandrepublic.com
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.