By Kate Nettleton, Campaign, Monday, 26 March 2007 04:58PM
The agency scooped the account following a two-way shoot out against Rapier (Campaign 23 March).
Kitcatt Nohr already handles the direct marketing for sister company Waitrose, having picked up the account in a hotly contested pitch last year.
Kitcatt Nohr, Rapier and John Lewis were unavailable for comment.
This article was first published on Campaign
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.