Maurice Saatchi in vow to retain M&C’s independent status

By EMMA HALL, Campaign, Friday, 21 January 2000 12:00AM

Maurice Saatchi has vowed that the partners of M&C Saatchi will never sell a majority stake in the agency in a rare on-the-record interview, published in Campaign this week.

Maurice Saatchi has vowed that the partners of M&C Saatchi will

never sell a majority stake in the agency in a rare on-the-record

interview, published in Campaign this week.

The revelation comes on the back of rumours reported in the national

press this week that M&C Saatchi is planning to sell 49 per cent of the

company to a global advertising and marketing group.

Saatchi also responded to accusations of cronyism that are often

levelled against M&C Saatchi, the agency that last week won Campaign’s

agency of the year accolade.

Saatchi said: ’When (cronyism) is used to describe someone having the

good luck to be liked and trusted by serious people, it can only be a

good thing.’

Interview, p10.

This article was first published on Campaign