Tanner Krolle's Vogue sink sex ad deemed gratuitous
By Jules Grant,, brandrepublic.com, Wednesday, 07 April 2004 08:30AM
LONDON – An ad in Vogue, showing a semi-naked couple who appeared to be having sex against a sink, for Tanner Krolle designer handbags has been rapped by the advertising watchdog, which said it was 'sexually provocative and gratuitous'.
In the press ad, a second woman, dressed in her underwear, touches her upper thigh while pointing a camera at the couple. The copy accompanying the ad said: 'Tanner Krolle London Bags To Covet'.
Tanner Krolle, the London fashion accessories brand, claimed that the couple were embraced in a clinch but could not be having sex because the man was wearing trousers. It said that the ad was part of a launch to revamp its brand to appear sexier and more edgy.
The designer firm maintained that sexy images of women, men and couples were common in magazine features and advertising.
Similarly, Vogue claimed that it featured editorial photography of a similar nature.
The Advertising Standards Association has asked Tanner Krolle to avoid using a similar approach in future because the ad was ambiguous.
It said because the ad looked as though the couple could be having sex, it could be considered sexually provocative and gratuitous, which may cause offence to some readers.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
This article was first published on brandrepublic.com
- Campaign Viral Chart: Amazon's drones topple van Damme
- Shazam reveals most tagged ads of 2013
- Pitch update: Pre-Christmas round-up of RBS, BA and all the biggest pitches
- Ogilvy poaches McDonald's creative director for Unilever role
- More evidence of strong TV spend in second half of 2013
- Argos reviews £55 million ad account