campaignlive.co.uk, Thursday, 28 February 2013 08:00AM
Ian Darby thinks the Broadbandchoices.co.uk ad sets a new low in price-comparison advertising: "The wooden acting and migraine-inducing jingle common to its sector are ramped up a level in this bizarre spot set in a pub. I’d rather pay double for my broadband than sit through this again."
This article was first published on campaignlive.co.uk
Video marketing for businesses can be a tough game to play. The video landscape is full of funny pranks and comedy acts, so finding an area to put your real content where it will be viewed is difficult. Many businesses are attracted to YouTube, as they boast six billion hours of video viewed. So, they figure, hey why can’t I get some of those hours. The problem is: YouTube’s viewed content is dominated by shows and comedy.