Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
campaignlive.co.uk, Thursday, 28 February 2013 08:00AM
Jeremy Lee finds Anchor butter’s TV spot rather tasty: "A charming and clever ad that demonstrates how Anchor plays a low-key but nonetheless essential role in the life of a family." The ad was created by Jim Bolton and Micky Tudor, and directed by Tom Tagholm through Blink.
This article was first published on campaignlive.co.uk
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.