VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Google shifts Chrome account from BBH to 72andSunny
By Jeremy Lee, campaignlive.co.uk, Friday, 22 February 2013 11:31AM
Google has moved its global advertising account for its Chrome browser out of Bartle Bogle Hegarty and into 72andSunny.
Google: ad by BBH
BBH had worked on the brief for four years and positioned Chrome as a tool to unlock human potential, expressed through the idea "The web is what you make of it".
It created a series of films called "Chrome Stories", including one that told the story of how the 20-year-old entrepreneur Jamal Edwards launched his youth broadcasting website SB.TV and ended up signing a deal with Sony RCA.
In a statement, BBH said: "Our involvement with this project is coming to an end as Google has decided for operational reasons to embark on the next stage of the Chrome journey with an agency on their doorstep in California. This is end of our work on Chrome but we continue to work with Google on many other projects."
This article was first published on campaignlive.co.uk
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Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
