Created by AMV BBDO, the ad features an image of the Emperor Napoleon with a rugby injury, a cauliflower ear.
It features the headline, 'Hostilities renewed. Trafalgar. Waterloo. Twickenham?’, referring to the great battles between the two countries.
The copywriter on the ad was Dave Buchanan, with art direction from Mike Hannett. Arena was the media agency behind the campaign.
The press ad will launch today in time for tomorrow’s match. The ads will run this weekend only in national and London-based press.
Click here to see full ad
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.