VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
VCCP stays top of new-biz rankings
By Ian Darby, campaignlive.co.uk, Thursday, 21 February 2013 08:00AM
VCCP has emerged as the agency with the most new-business wins for the second year running.
BetVictor: the betting company’s ad account was one of VCCP’s 12 new-business wins in 2012
The agency’s 12 wins in 2012 improved on its table-topping total of 11 in 2011, according to AAR’s newbizmoves.co.uk database.
Along with M&C Saatchi, VCCP also had the most new-business opportunities with a total of 17. VCCP’s 12 wins, a 70.6 per cent conversion rate, included accounts such as Müller and BetVictor.
Inferno was the agency with the most competitive pitch rate, winning 83.3 per cent of the six it took part in. Engine, 18 Feet & Rising, Rainey Kelly Campbell Roalfe/Y&R and Quiet Storm all converted 80 per cent of pitches.
M&C Saatchi converted seven pitch opportunities into wins, while the start-up Now won three pieces of business without a formal pitch.
This article was first published on campaignlive.co.uk
Related articles
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Marketing Communications Assistant Michael Page Digital GBP11 per hour, St.Albans
- Senior Account Manager Michael Page Digital GBP30000 - GBP35000 per annum, Guildford
- Market Development Manager Michael Page Digital GBP40000 - GBP45000 per annum, Oxford
- Online Marketing Executive Michael Page Digital GBP25000 - GBP30000 per annum, Manchester
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Most commented
-
Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
