Mini launches tongue-in-cheek horsemeat ad
By Sara Kimberley, campaignlive.co.uk, Tuesday, 19 February 2013 09:10AM
Mini has launched a tongue-in-cheek press ad referencing the horsemeat scandal, to promote its new roadster.
Mini: horsemeat scandal alluded to in ad for the John Cooper Works Roadster
The print ad is one of the first to be created by iris Worldwide, after it won Mini’s ad account in December last year from WCRS.
The ad features a picture of the beefed-up new Mini John Cooper Works Roadster, with a headline that reads, "Beef. With a lot of horses hidden in it."
Shaun Mcilrath, Iris Worldwide's executive creative director, wrote the ad, while Adam Robinson worked as the designer on it.
It references the car’s 211 horsepower and plays on its beefy appearance, while light-heartedly alluding to the horsemeat scandal that has hit Europe over the past month.
If you have a diary story, please email sara.kimberley@haymarket.com
click here to enlarge
This article was first published on campaignlive.co.uk
Related articles
- Game cashes in on horse scandal with mince meat ad
- Iceland goes on the attack in wake of horsemeat saga
- British farming bodies unite to capitalise on horsemeat scandal
- Tesco tackles horsemeat scandal with website showing food suppliers
- Advertising will fail unless it is underpinned by trust
- Findus is latest brand to be caught up in horsemeat scandal
- Iris lands integrated Mini ad account
- Direct Agency of the Year: OgilvyOne
Additional Information
Campaign Jobs
- Senior Account Director Source £55000 - £60000 per annum, London
- Account Director - Senior Account Director Source £55000 - £60000 per annum, London
- Project Manager Source £45000 - £55000 per annum, London
- Shopper Marketing and Sales Promotion Account Handlers Source £30000 - £45000 per annum, London
- Senior Account Manager-Advertising Source £33000 - £36000 per annum, London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- Samsung strikes placement deal with The Wanted
- ITV and Channel 4 insist they will beat declining ad market
Most commented
-
Pinterest takes big step towards working with major brands
Pinterest is getting closer to big brands as it announces three new types of pin that will highlight major US retailers.It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.
