Brands... for Valentine's Day
By Ben Hall, campaignlive.co.uk, Thursday, 14 February 2013 10:26AM
Ikea, BT and Tesco are among the brands hoping to get lucky this Valentine's Day in our round-up of love-themed ads and brand activity.
Ikea: runs Australian promotion
BT's Twitter competition plays cupid and encourages romantics to tweet their messages of love to the top of London's BT Tower.
But an ad for Ikea in Australia has become a social media hit, offering free cots to babies born nine months after Valentine's Day.
Supermarkets and retailers, including Tesco and John Lewis, have also taken the opportunity to promote flowers and gifts to last-minute shoppers.
Cadbury has a Promoted Trend on Twitter and other brands offering 140 character love notes include Citizen Watches, Royal Mail and Now TV.
Tweet #HaveAFling and your best chat up lines for a chance to win a romantic portrait of you and your Creme Egg. twitter.com/CadburyUK/stat…
— Cadbury Creme Egg (@CadburyUK) February 14, 2013
This article was first published on campaignlive.co.uk
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
