Brands... for Valentine's Day
Ikea, BT and Tesco are among the brands hoping to get lucky this Valentine's Day in our round-up of love-themed ads and brand activity.
BT's Twitter competition plays cupid and encourages romantics to tweet their messages of love to the top of London's BT Tower.
But an ad for Ikea in Australia has become a social media hit, offering free cots to babies born nine months after Valentine's Day.
Supermarkets and retailers, including Tesco and John Lewis, have also taken the opportunity to promote flowers and gifts to last-minute shoppers.
Cadbury has a Promoted Trend on Twitter and other brands offering 140 character love notes include Citizen Watches, Royal Mail and Now TV.
This article was first published on campaignlive.co.uk
- Account Manager - Gaming Brand PFJ £30000.00 - £35000.00 per annum + Excellent benefits, London
- Senior Broadcast Manager PFJ £38000.00 - £45000.00 per annum + Excellent benefits, London
- New Business Director Dynamic New Alliances £0.00 per annum, Berkshire
- Digital Account Director Dot-Gap £38k, Central London
- Search Account Director Dot-Gap £43k, Central London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
30 Seconds to Mars stratospheric rise on social media
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.