Thinkbox live stream: TV Creativity
By Staff, brandrepublic.com, Thursday, 14 February 2013 09:20AM
Live-streaming coverage of Thinkbox's 'TV Creativity: the art of the heart' conference.
Follow this event on Twitter with #TVcreativity
9.30 – 9.40 Why does creativity matter?
Lindsey Clay, Managing Director from Thinkbox will outline the link between TV advertising creativity and effectiveness.
9.40 – 10.15 What does great look like?
Paul Brazier, Executive Creative Director from AMV BBDO, Jason Lawes, Creative Director and Founder of The Red Brick Road and John Townshend, Creative Partner from Now will be talking to Lindsey Clay about what separates the truly great from the merely good.
10.15 – 10.35 Numberwang
Tess Alps, Executive Chairman from Thinkbox will be sharing some of the key media numbers that every creative should know.
10.35 – 11.05 Briefing great TV: the planners’ perspective
David Golding, Founding Partner and Chief Strategy Officer adam&eveDDB and Andy Nairn, ex-Chief Strategic Officer at MCBD & Dare, who share the unique distinction of winning IPA Effectiveness and British Arrows Grand Prixs for single campaigns, will talk about how to brief award winning TV.
11.05 – 11.35 Break for those at the event/ half time show for our online viewers
Hear our leading Thinkbox Academy Members pick their 3 favourite ads and explain why they have been inspired by them.
11.35 – 12.00 The new creative canvas
Lindsey Clay will show how the ever- evolving technology landscape creates new TV creative opportunities.
12.00 to 1pm The right direction
We’ll hear from a panel of some of the UK’s best TV advertising directors, chaired by Lizie Gower, Managing Director Academy films and Chairman of the British Arrows, including Seb Edwards from Academy Films, Sam Brown from Rogue Films, Simon Ratigan, HLA, about how they go about making the TV ads that grip the nation.
1pm Event close/ End of live stream
This article was first published on brandrepublic.com
- Content Operations Manager (12 month contract) Propel £40000 - £45000 per annum + benefits, City of London
- Community Manager - £25-30K - Automotive - Surrey Digital Gurus £25000 - £30000 per annum + plus benefits, London
- Head of Digital Somethin' else To be negotiated based on experience, East London
- Senior Innovation Consultant Trace c. £45,000 - £55,000 per annum, c. £45,000 - £55,000 per annum
- Qualitative Research Manager Morph Talent £30,000 - £40,000 Depending experience , NW1
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.