Including the impact of foreign exchange and acquisitions/disposals, growth in its public relations revenues was 4.9%.
Omnicom is headquartered in the US and owns agency networks Ketchum, Fleishman-Hillard and Porter Novelli.
Its PR operations had a particularly good fourth quarter, growing 8.4% year on year on an organic basis to $348m.
Public relations accounted for 9.1% of its overall 2012 revenues of $14.2bn.
This article was first published on prweek.com
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.