VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
By Daniel Farey-Jones, prweek.com, Tuesday, 12 February 2013 10:08AM
International role: Bullen
Bullen has joined in the new role of international healthcare director, working alongside UK healthcare director Jessica Fine.
Lexington’s founding partner Ian Kennedy told PRWeek: ‘We have a number of healthcare clients who are responding to challenges on an international basis.’
Bullen worked for APCO for eight years, as director of healthcare in its London office and joint head of its EMEA healthcare practice. A spokeswoman for APCO said the firm was not ready to reveal who it had lined up to replace her.
This article was first published on prweek.com
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.