Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Superdrug launches Valentine's Day ad campaign
By Jeremy Lee, campaignlive.co.uk, Monday, 11 February 2013 12:06PM
Billington Cartmell has launched its first ad campaign for Superdrug since winning the business earlier this year.
Superdrug: launches new Valentine's campaign
A TV spot features Superdrug staff members dancing in celebration at the bargains on offer.
The campaign called ‘That Superdrug Feeling’ replaces ‘Take Another Look’, which was created by HMDG and featured actress, Joanna Page.
The campaign will be based around seasonal events throughout the year such as Valentine’s Day, Mother’s Day and Christmas and the offers that are available at these times.
Matt Walburn, the Superdrug marketing director, said: "This year brings a new look and feel to our TV advertising. We’ve enjoyed great success with The Another Look campaign and now want to build on this with a new creative using real store colleagues which is something we have never done in the past."
This article was first published on campaignlive.co.uk
Related articles
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Graphic Designer CitNOW £25,000-£35 000pa, Wokingham, Berkshire
- Senior Account Director or Group Account Director, Social / Digital, £60k - £70k, Old Street Agency MODA consult up to £70k + excellent benefits, Central London, Old Street
- Agency Candidates Required Michael Page Digital GBP25000 - GBP50000 per annum, Guildford
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Polycell gets cheeky in crack-filler campaign
- Initiative scoops Amazon global media business
- Marks & Spencer loses AdWords battle to Interflora
Most commented
-
Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
