Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
campaignlive.co.uk, Monday, 11 February 2013 11:55AM
Stylish winner: Lena Bel
Bel won the competition, which launched last month, after being shortlisted to the last three, from more than 130 entries.
The competition, in association with Campaign and sponsored by Next, formed part of the annual Elle Style Awards.
As her prize, Bel will receive two VIP tickets to the exclusive and celeb-studded Elle Style Awards this evening, as well as a night’s stay at The Savoy hotel in London.
Elle’s editor-in-chief, Lorraine Candy, fashion director, Marie Curtis, and Campaign's editor Danny Rogers judged the competition.
Bel was shortlisted along with digital planner/buyer Anne Claire Paton from Zenith and Sarah Malek, a media assistant from MEC.
She was chosen for her androgynous look, combining ready tailored trousers with a casual sweartshirt, which the judges said was "smart and very on trend".
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This article was first published on campaignlive.co.uk
Day two dawned….and with it another migration back to the Palais.
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…