By Anne Cassidy, campaignlive.co.uk, Thursday, 07 February 2013 08:00AM
Sobral, the co-founder and executive creative director of The Mill Digital, will work alongside R/GA’s vice-presidents and executive creative directors, James Temple and George Prest.
The trio will manage the creative output at R/GA collectively, although Temple and Prest have more internal management responsibilities.
Sobral will report to the global chief creative officer, Nick Law, and work across all R/GA clients including Nike, Unilever, O2, the BBC and MasterCard.
Sobral joined The Mill in 2010. He was previously an associate creative director on Nike at AKQA.
This article was first published on campaignlive.co.uk
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.