Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Maisie McCabe, campaignlive.co.uk, Thursday, 07 February 2013 08:00AM
Gatwick Airport: appoints Havas Media
In a tender issued last year, Gatwick said it was looking for a media agency with "demonstrable experience" and a "proven track record in multimedia".
In July 2012, Publicis Chemistry was appointed to handle Gatwick’s advertising account, with a brief to help it become London’s airport of choice as it expands its retail and restaurant offering.
BAA sold Gatwick to Global Infrastructure Partners for £1.5 billion in 2009.
A spokesman for Havas Media declined to comment.
This article was first published on campaignlive.co.uk
Day two dawned….and with it another migration back to the Palais.
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…