campaignlive.co.uk, Friday, 01 February 2013 11:22AM
The agency behind the brands latest ad campaign, which features the super hot topless Andrew Cooper can’t seem to get enough.
BETC have resorted to life size cut outs of Cooper’s ripped torso in the agency’s reception.
However, its obsession has disturbingly been taken to another level after it photo-shopped the agency’s executive creative director, Neil Dawson’s, head on Cooper's torso.
What’s next? A life-sized cut out of the Dawson’s hot "new" bod in the agency's reception? Not unless you want an empty office.
If you have a Diary story please email email@example.com
This article was first published on campaignlive.co.uk
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.