campaignlive.co.uk, Thursday, 31 January 2013 07:30AM
Jeremy Lee thanks the gods for this spot: "Amazing to think that the axe once hung over 6 Music. This ad beautifully reminds us of the distinctiveness and breadth of output from this brilliant radio station." It was written by Paul Bailey, art directed by Russell Hendrie, and animated and directed by Yves Geleyn.
This article was first published on campaignlive.co.uk
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.