VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Metro names Dare as lead agency
By Anne Cassidy, campaignlive.co.uk, Thursday, 31 January 2013 08:00AM
Metro, the Associated Newspapers-owned free daily newspaper, has hired Dare as its creative agency of record.
Metro: Dare will lead creative
Dare won the business after a pitch, run by ISBA, that began in October last year.
The agency will initially help develop the Metro brand and positioning for its digital platforms and products as the publisher delivers its "mobile-first" strategy.
Bryan Scott, the marketing communications director at Metro, said: "We have a clear focus to help urbanites get more from their city life and Dare will be instrumental in helping us shape our brand communication and product messaging."
Metro recently relaunched its website and has apps for Android phones, Kindle Fire, iPad and iPhone. See also Inside Metro.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- PR Manager - 12 month Contract Network Marketing £50000 per annum, London
- Junior/Midweight Digital Designer Gemini Search £22000 per annum, Kent
- Hybrid role- Digital Planner / Creative thinker / Senior Account Director - Midlands Creative Agency Firehorse c.£55k, West Midlands
- Client Services Director Adam Recruitment £55000 - £75000 per annum, Manchester
- Senior Planner PFJ £26000.00 per annum, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- Samsung strikes placement deal with The Wanted
- Proximity's Justin Vir joins Havas Worldwide London
Most commented
-
Making email mobile friendly
Despite predictions of the demise of email, figures from the Radicati Group show that there were around 2.1 billion emails users in 2012, with the number set to grow beyond 2.8 billion in the next four years.
