Kitcatt Nohr Digitas lands £5m Dogs Trust
By Sara Kimberley, campaignlive.co.uk, Thursday, 31 January 2013 08:00AM
Dogs Trust has appointed Kitcatt Nohr Digitas to handle its £5 million integrated account.
Dogs Trust: appoints Kitcatt Nohr
The agency picked up the business without a pitch and will be responsible for developing the charity’s CRM, TV, print and direct marketing activity.
Dogs Trust has previously worked with Ogilvy.
The agency was behind Dogs Trust’s most recent campaign to reposition its rehoming centres as high-quality and caring places. The work won a silver at the 2012 DMA Awards.
Kitcatt Nohr’s appointment comes at a difficult time for charities. A report published in November 2012 showed UK charitable donations dropped by a fifth last year.
This article was first published on campaignlive.co.uk
Related articles
Additional Information
Campaign Jobs
- Digital Strategist The Little Black Book Agency £40000 - £50000 per annum, Manchester
- Senior Account Director Source £55000 - £60000 per annum, London
- Account Director - Senior Account Director Source £55000 - £60000 per annum, London
- Project Manager Source £45000 - £55000 per annum, London
- Shopper Marketing and Sales Promotion Account Handlers Source £30000 - £45000 per annum, London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- Samsung strikes placement deal with The Wanted
- ITV and Channel 4 insist they will beat declining ad market
Most commented
-
Pinterest takes big step towards working with major brands
Pinterest is getting closer to big brands as it announces three new types of pin that will highlight major US retailers.It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.
