Agency: JWT, New York
The agency picked up the business without a pitch and will be responsible for developing the charity’s CRM, TV, print and direct marketing activity.
Dogs Trust has previously worked with Ogilvy.
The agency was behind Dogs Trust’s most recent campaign to reposition its rehoming centres as high-quality and caring places. The work won a silver at the 2012 DMA Awards.
Kitcatt Nohr’s appointment comes at a difficult time for charities. A report published in November 2012 showed UK charitable donations dropped by a fifth last year.
This article was first published on campaignlive.co.uk