VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Sunday Times launches campaign for app list
By Anne Cassidy, campaignlive.co.uk, Monday, 28 January 2013 11:50AM
The Sunday Times has launched an integrated campaign to promote The Sunday Times App List 2013.
The Sunday Times: unveils campaign to promote its 2013 app list
The list, which was published yesterday, is part of the News International title's wider 'Tech Joy' series, which includes 40 different app categories and expert reviews.
The press, outdoor and digital campaign, by Grey London, aims to reflect the guide's "every tech for everyday people".
Creative features custom-made objects, including a drum kit, a sandwich, a teddy bear, a dartboard and a rubber ring, each representing a different app.
Award-winning photographer James Day shot the photographs and the ads were created by John Gibson and Erik Weidenhielm.
Media planning and buying was by M/six.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Lead Business Analyst Hays Information Technology £37500.00 - £40000.00 per annum, Dorset
- Graduate Recruitment Consultant Major Players £18000 - £20000 per annum + flexible benefit package, London
- Content Analyst Nakama c£230-250 per day LTD, London
- Recruitment Consultant - £according to experience Direct Recruitment £according to experience , Central London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Polycell gets cheeky in crack-filler campaign
- Initiative scoops Amazon global media business
Most commented
-
All aboard Marissa Mayer’s Yahoo acquisition train
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.
