VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
By Anne Cassidy, campaignlive.co.uk, Thursday, 24 January 2013 07:00AM
Westons: calls review
The company, which owns brands including Stowford Press, Wyld Wood, Old Rosie and Henry Westons, is conducting a pitch via AAR.
Westons, which has not previously used a retained ad agency, will hold briefings this week. Activity is likely to initially focus on one brand.
Last summer, the company secured a three-year sponsorship deal with the England and Wales Cricket Board to make Stowford Press its official cider.
Westons said it aims to promote Stowford Press at all England’s home international matches and will "undertake a range of wider commercial activity to maximise the sponsorship".
This article was first published on campaignlive.co.uk
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.