The unit will provide a range of production services to MEC clients such as EE and Lloyds across print, digital and broadcast media.
Six Hogarth employees will move across to work alongside the six-strong MEC creative solutions team, led by Steve Ball, its managing director. Ball will become the managing director of MEC Works. Although
MEC currently develops creative work in-house for its clients, the agency hopes that the increased capacity and resource will enable it to offer a greater level of service.
Steve Hatch, the chief executive of MEC UK, said: "As the pace of media and messaging increases, MEC Works gives clients the technology and scale to move as fast as their customers."
This article was first published on campaignlive.co.uk
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.