Soft drinks brands sign up to government Responsibility Deal initiative
Lucozade, Ribena and J20 are among the latest brands to sign up to the government’s calorie reduction Responsibility Deal pledge, which aims to curb obesity levels.
GlaxoSmithKline-owned (GSK) Ribena ready-to-drink and Lucozade Energy will reduce the amount of sugar and calories they contain by up to 10%. AG Barr, producers of IrnBru, will reduce the calorific content across its portfolio of drinks by 5%, while and J2O will launch two flavours in a new slim-line can, representing a 10% calorie reduction from its standard 275ml bottle.
The eight new drink and food manufacturers, supermarket and catering companies to have signed up today (22 January) include GSK, Co-Operative Food, Burtons Biscuits, AG Barr, Britvic and Dairy Crest. They join the 23 companies including Asda, Coca-Cola GB, Mars, Tesco and Subway that have already signed up.
Public Health Minister Anna Soubry said: "We are encouraged by the extra businesses which have signed up today but I want to see even more progress. All in the food industry have a part to play and I now expect companies which are not yet taking action to come forward and make pledges."
Melanie Leech, Director General at the Food and Drink Federation said: "Today’s announcement of a further wave of calorie reduction pledge signatories demonstrates the on-going voluntary commitment by the industry to improving public health.
"Our members were in the vanguard of calorie reduction signatories last year and I am delighted to see manufacturers again at the heart of today’s announcement," she added.
This article was first published on marketingmagazine.co.uk
- Robinsons gets emotional about family with 'Pals' ad
- Soft drinks industry to fight obesity accusations with marketing campaign
- PepsiCo set to beat Coke in race to remove sugar from 'vitamin' water
- Coke, Tesco, Kraft sign up to calorie reduction pledge
- Mars UK to enforce 'calorie cap' across chocolate lines
- Will the plan to cut 5bn calories from the nation's daily diet by 2020 work? The Marketing Society Forum
- Department of Health makes calorie reduction call to food industry
- Department of Health moots consumer 'calorie-reduction challenge'
- Senior Account Manager Dynamic New Alliances £36000.00 - £43000.00 per annum, City of London
- Account Director - Digital Marketing fishtank £40,000 to £50,000, Reading, Berkshire
- Freelance Digital Designer - Needed Vitamin Talent £250 -300 day rate, London - Central
- Creative team (art director & copywriter) Vitamin Talent £45-55k + 23 days hol + bens , London
- Research Manager Cantello Tayler Recruitment Up to £40,000, Berkshire
Lifeshare – the next stage in advertising’s evolution
Way back – and I mean way, way back – Stone Age man discovered that drawing on rocks could tell a tale compellingly without the use of the spoken grunt. With that first daub, argue some, the age of advertising was born. I’m not sure I’m quite that much of a romantic, but advertising certainly has its roots steeped in the annals of history – think of the Egyptians and their use of papyrus, or of Constantinople and the street advert for a brothel which can be seen even today. Undoubtedly, the first big leap came with the invention of the printing press and the first ever newspaper ad, the first of which ran in the early 1700s. Then came radio, tv and of course the internet.