Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Pure Collection appoints AIS London to integrated account
By Sara Kimberley, campaignlive.co.uk, Monday, 21 January 2013 11:28AM
Cashmere clothing brand, Pure Collection, has appointed Archibald Ingall Stretton London to handle its integrated account.
Pure Collection: appoints AIS London
The agency was appointed to the business without a pitch. AIS will be responsible for assisting the brand’s A/W 13 campaign strategy, as well as working across its CRM, creative and planning strategy.
With boutiques in Tunbridge Wells and York, Pure Collection has become the largest independent mail order and online cashmere retailer in the UK.
In the past it has focused its advertising budgets on search advertising, after appointing Epiphany Solutions in 2010.
Katherine Ling, marketing director at Pure Collection, said: "We’re eager for the exciting new thinking and opportunities that AIS London can offer to this project and the brand overall.
"Not only does the agency bring extensive digital and CRM expertise, but also strategic support, which will actively contribute to bringing our brand to a wider target audience in a more creative way."
Earlier this month, AIS London appointed former Rapier creative Kevin Bratley as a creative director and hired the creative team of Matt Eastwood and Dan Madden, previously of VCCP and Peak 15.
Follow @SaraKimberley
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Broadcast Planning & Buying - Senior Management Position PFJ £70000 per annum, London
- Digital Media Manager - Client side - Entertainment PFJ £45000 per annum, London
- Senior Digital Designer Propel £35000 - £40000 per annum + Excellent Benefits, Kensington and Chelsea
- Digital Acquisition Manager - e-Commerce ReThink Retail £40000.00 - £50000.00 per annum + Benefits , Milton Keynes
- Senior Digital Marketing Manager - e-Commerce ReThink Retail £65000.00 - £70000.00 per annum + Car + Benefits , Milton Keynes
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
Most commented
-
What we can all learn from how Daft Punk won the web
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.
