Campaign Viral Chart: McIlroy and Woods battle in Nike Golf viral
By Ben Hall, campaignlive.co.uk, Friday, 18 January 2013 11:02AM
Nike's estimated £75m new mega star and number one golfer, Rory Mcllroy, goes head-to-head with fellow brand ambassador Tiger Woods on a golf course in this week's most shared ad.
Tiger Woods: controversial Nike star returns to take viral glory
The film, produced by Nike's ad agency, Wieden & Kennedy, outshone its rivals after being shared more than 26 times a second this week. It has been viewed 4.2 million times and has been used in 140 blog posts.
Dropping five places to number seven is sportswear rival, adidas. The ad, created by Iris Worldwide celebrates Messi, Fifa's Player of the Year 2012. It has been shared more than 13,000 times this week.
Coca-Cola features twice this week at four and five but not with its high profile new anti-obesity film. Instead, the "let's go crazy" spot by Ogilvy & Mather, scores more than 26,000 shares, while "polar bears", directed by Ridley Scott, falls one place to become the fifth most-shared ad this week, with more than 20,000 shares across Facebook, Twitter and the blogosphere.
Last week's number one, Fiat, "motherhood" by Krow drops off the Viral Chart altogether.
To view the most-shared viral ads from previous weeks visit the Brand Republic viral video board on Pinterest.
The chart, produced in conjunction with Unruly, ranks ads according to the number of times they have been shared on Facebook, Twitter and the blogosphere.
Ads launched more than 30-days ago are not included.
1. Nike "no cup is safe" by Wieden & Kennedy263,935 shares this week All time: 309,236 shares
|
2. Microsoft "illumiroom" by Microsoft Research112,294 shares this week All time: 146,289 shares |
3. Sony "Xperia Z" by King Edward Filmproduktion68,776 shares this week All time: 151,956 shares |
4. Coca-Cola "let's go crazy" by Ogilvy & Mather26,448 shares this week All time: 32,331 shares |
5. Coca-Cola "polar bears" by Scott Free23,157 shares this week All time: 60,858 shares |
6. YouTube "el currículum de precario" by Seedwell17,519 shares this week All time: 51,813 shares |
7. adidas "rewind youtube style 2012" by Iris Worldwide17,232 shares this week All time: 1,278,723 shares |
8. adidas "adidas celebrates leo messi" by Iris Worldwide13,307 shares this week All time: 120,959 shares |
9. Zoosk "heart friend" by Camp & King11,155 shares this week All time: 22,675 shares |
10. NBA "unbelievable is big" by Spike Lee8,137 shares this week All time: 27,855 shares |
This article was first published on campaignlive.co.uk
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