Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Jeremy Lee, campaignlive.co.uk, Thursday, 17 January 2013 08:00AM
Sue Higgs: joins Publicis London
Higgs, who joins this month, will work across the agency’s key accounts and will report to the executive creative director, Andy Bird, with whom she previously worked.
During her 12 years at O&M, Higgs led creative for accounts including American Express and Kimberly-Clark’s Huggies. She has also worked on Ford, Comfort, Dove and BP.
Bird said: "It is fantastic to have Sue on board. She is exceptionally talented and has a wealth of experience creating award-winning work for big brands. Sue is an amazing mentor for creative teams and great fun to have around."
Before O&M, Higgs worked at M&C Saatchi as a senior copywriter before rising to become the group head. She began her career at Lowe Howard-Spink.
Her awards include a Cannes gold Lion for Vauxhall’s "nice" campaign.
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.