Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Campaign Staff, campaignlive.co.uk, Thursday, 17 January 2013 08:00AM
Mike Baker: OMC chief executive
Designed to celebrate creativity in outdoor advertising, the gallery features work from more than five decades.
Potential new inductees from 2011-12 have been shortlisted for public voting, along with ads from previous decades that just missed the cut last time around.
The final line-up will be judged by a panel that includes Peter Souter, the TBWA UK chief creative officer, and Mick Mahoney, Havas Worldwide London’s executive creative director.
The ads that make it into the Outdoor Hall of Fame wil be revealed at an awards ceremony at the end of February.
"Outdoor is the perfect place for creatives to refine their skills," the OMC’s chief executive, Mike Baker, said.
Readers can vote on the finalists at outdoorhalloffame.co.uk until 6 February.
This article was first published on campaignlive.co.uk
Way back – and I mean way, way back – Stone Age man discovered that drawing on rocks could tell a tale compellingly without the use of the spoken grunt. With that first daub, argue some, the age of advertising was born. I’m not sure I’m quite that much of a romantic, but advertising certainly has its roots steeped in the annals of history – think of the Egyptians and their use of papyrus, or of Constantinople and the street advert for a brothel which can be seen even today. Undoubtedly, the first big leap came with the invention of the printing press and the first ever newspaper ad, the first of which ran in the early 1700s. Then came radio, tv and of course the internet.
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