Seat showcases Leon in augmented reality app
By Ian Darby, campaignlive.co.uk, Tuesday, 15 January 2013 09:07AM
Seat, the Volkswagen-owned car marque, is launching an augmented reality app for visitors to its showrooms, to discover more about the new Leon.
Seat: unveils augmented reality app for Leon model
The free app by AnalogFolk uses the camera of an iPad, iPhone or Android-based device to highlight the Leon's features, ahead of its March launch.
The app is powered by Blippar technology, which overlays information, images and video when the camera is pointed towards markers placed around the Leon. For instance, when a user points the app towards the front of the car, the app reveals details of the Leon's full LED headlamps.
Chris Stevens, the head of marketing at Seat, said: "Given the advanced technology in the new Leon, the augmented reality experience is a perfect way for our customers to have a shared experience with our dealers in the showroom."
Seat UK handed AnalogFolk its digital advertising account in May 2009.
The car marque awarded its £12m UK advertising account to Grey London in November 2012 without a pitch. Its media planning and buying is handled by MediaCom.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Content Analyst Nakama c£230-250 per day LTD, London
- Recruitment Consultant - £according to experience Direct Recruitment £according to experience , Central London
- Copywriter Dynamic New Alliances £35000.00 - £40000.00 per annum, City of London
- Senior VOD Sales Director Ultimate Asset £40000 - £60000 per annum + + STOCK + COMM, London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Polycell gets cheeky in crack-filler campaign
- Initiative scoops Amazon global media business
Most commented
-
All aboard Marissa Mayer’s Yahoo acquisition train
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.
