Rory McIlroy set to sign monster deal with Nike
Rory McIlroy is set to be announced as Nike's brand ambassador today, making him one of the highest paid sports stars on the planet.
The 23-year-old, multiple golf-major winner is thought to have been in discussions with Nike over the proposed 10-year-deal for some time.
It has been reported the deal will be worth between $200m (£124m) and $250m (£155m) over 10 years. Specific details of the deal are unlikely to be announced.
The deal will be announced at the Abu Dhabi golf championships, where McIlroy and Tiger Woods are playing in the HSBC Championships.
Such a deal would trump Nike’s commercial partnership with Woods, who has been Nike's brand ambassador for the past 16 years.
McIlroy's previous endorsements deal with golf brand Titliest, Oakley, hotel chain Jumeirah, luxury watchmaker Audemars Piguet and Santander.
But Jumeirah has announced it will not be renewing its sponsorship deal with the world number one golfer. Titliest and Oakley have also said they will not be renewing their sponsorship deals with the player.
Nike and Horizon Sports, McIlroy's agent were both unavailable for comment.Follow @johnreynolds10
This article was first published on marketingmagazine.co.uk
- Facebook critics slam Nike's Tiger Woods ad
- Santander set to unite Ennis, McIlroy and Button in major campaign
- Jessica Ennis to become face of Santander
- Campaign Viral Chart: McIlroy and Woods battle in Nike Golf viral
- After Tiger and Rory, five sports star advertising howlers
- Campaign Viral Chart: Romeo Beckham makes viral chart debut
- Top 10 Marketing Mishaps of 2012
- Rory McIlroy set to sign $250m 10-year deal with Nike
- CRM Development Executive Met Marketing £20000 - £25000 per annum + Pension, West Yorkshire
- Midweight Digital Project Manager Red Sofa London £30000 - £40000 per annum, London
- Marketing Manager Adam Recruitment £30000 - £35000 per annum + + benefits, Greater Manchester
- Senior Digital Project Manager Red Sofa London £45000 - £55000 per annum, City of London
- Digital Producer - London ASG Upto £24,000, London
Chronicles of Cannes – Day Two: The Redux
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.