Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
In association with
The Co-operative Funeralcare "smile" by Leo Burnett
Campaign Work, Thursday, 10 January 2013 08:00AM
The Co-operative Funeralcare has launched a commercial shot by Peter Cattaneo, the Oscar-nominated director of The Full Monty. In the ad, a bereaved wife travelling to her husband’s funeral is driven past his favourite fishing spot, where fellow fishermen bow to pay their respects. It attempts to illustrate how The Co-op views a funeral as "more than just flowers, cars and music. It’s about finding those personal touches." The campaign, which includes TV, press, radio, outdoor and digital activity, was created by Leo Burnett. The actress Katherine Kelly provides the voiceover. The work was written by Graham Lakeland and art directed by Richard Robinson. The production company was Academy.
This article was first published on Campaign Work
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Brand Strategist - Maternity Cover at Trends, Innovation & Brand Strategy Consultancy Emma & Rachael & You £35 - £40k pro rata, Central London
- Marketing Manager Michael Page Digital GBP35000 - GBP40000 per annum, Reading
- Digital Analyst Michael Page Digital GBP25000 - GBP30000 per annum, Manchester
Highest rated
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
