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Chivas Regal funds Gael Garcia Bernal films on male friendship
By Gemma Charles, marketingmagazine.co.uk, Wednesday, 09 January 2013 09:30AM
Chivas Regal is working with actor and director Gael Garcia Bernal's production company on two short films on modern male friendship.
Gael Garcia Bernal: teams up with Chivas Regal
The work has been created by Canana, the arthouse Mexican production company founded by Garcia Bernal and his friends Diego Luna and Pablo Cruz. It work explores themes of trust, forgiveness and acceptance and will premiere on a Chivas/Canana branded Facebook page.
The first film, directed by Luna, is out later this month and the second concluding part, directed by Bernal, will be released in February.
James Slack, Chivas Regal global brand director, said: "We wanted to work with a company that understood friendship in the same way that we do.
"We were founded by two ambitious brothers and their values of generosity, brotherhood and friendship have remained at the heart of Chivas."
This article was first published on marketingmagazine.co.uk
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