The Barcelona star was given the honour at last night's Fifa gala in Zurich for breaking a record by scoring 91 goals in 2012.
The campaign, created by iris Worldwide with illustration by Hotspur & Argyle’s Richard Swarbrick, features examples in moving sketches of some of Messi’s greatest goals. The one-minute 20-second film then shows Messi celebrating his goals with his teammates and exposing his adidas shirt.
The editor on the campaign was Simon Hargood at the Assembly Rooms, iris Worldwide’s producer was Fiona Campbell and creative was Adam Fish. Danny Fleet produced for Hotspur and Argyle.
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.