LBI triumphed in this year's contest against AKQA, Jam, Glue Isobar, R/GA London, and Work Club.
Visit our interactive Agency of the Year site to see all of this year's winners and runners-up.
This article was first published on marketingmagazine.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.