Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)
By Daniel Farey-Jones, brandrepublic.com, Monday, 17 December 2012 09:56AM
Missed any key industry developments last week? Catch up in one minute with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Burberry: fashion brand to review its global media account
John Lewis recorded its best ever sales week and the soundtrack to its Christmas ad topped the official singles chart. (Marketing, Monday 10 December)
Microsoft installed interactive digital outdoor sites in shopping malls around the UK, which allow people to design personalised start screens for Windows Phones. (Campaign, Monday 10 December)
A series of "wrong" decisions surrounding how much tax Starbucks pays in the UK led the global coffee chain to become the latest brand to suffer in "the age of damage", according to Havas' global chief executive David Jones, who believes Google and Amazon will be next. (Marketing, Monday 10 December)
Marketing named its agencies of the year as BBH for advertising, LBI for digital, OgilvyOne for direct and PHD for media. (Marketing, Tuesday 11 December)
For the first time Twitter created a dedicated website looking back at some of the most talked-about moments of the last year in the UK and around the world, in a year that saw London host an Olympic Games that beat all expectations, and create some inspiring memories for all. (The Wall, Tuesday 11 December)
Coca-Cola handed its lucrative corporate and public affairs work to Open Road after splitting with Portland. (PRWeek, Tuesday 11 December)
High-end fashion brand Burberry approached holding companies in advance of a pitch for its global media planning and buying business. (Media Week, Tuesday 11 December)
Campaign named its agencies of the year as BBH for advertising, Work Club for digital, OgilvyOne for direct and Goodstuff for media. (Campaign, Thursday 13 December)
Audi UK head of marketing Dominic Chambers left the Volkswagen-owned car marque. (Marketing, Thursday 13 December)
Twitter UK selected EE's 4G launch campaign as the best use of promoted products on its platform in the past 12 months, followed by campaigns from Starbucks and Puma. (Marketing, Thursday 13 December)
Follow @DanFareyJonesThis article was first published on brandrepublic.com
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